Emma learned how to run a business from her father when he owned his own publishing business and then again working for a small designer company called Muir & Osborne.
Emma started designing a small collection of patterns and shapes and went to Stroke-on-Trent in search of a manufacturer. She found a talented model- maker with a small workshop who started producing some of Emma's pottery. Not too long after, almost his entire factor was turned into a production of Emma's spongeware.
In 1987, Emma Bridgewater married Matthew Rice who was a designer and watercolor artist and together they made a collaboration of designs.
In 1991, the factor where Emma's pottery was being made was closing. Emma decided to buy out the factory with the help from family investors. She had over 35 employees and named her company Emma Bridgewater Ltd.
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