In 1930, three very passionate people, Herman Fisher, Irving Price and Helen Schelle founded Fisher-Price. Considering Fisher-Price was founded under the shadows of the Depression, it's amazing this company survived and flourished as it did.
Fisher, Price and Schelle combined their diverse experience of manufacturing and retailing and created 16 wooden toys that they took to the International Toy Fair in New York City. These first toys quickly caught on and became hallmarks for Fisher-Price.
In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price. That same year, Fisher-Price acquired The Quaker Oats Company.
In 1991, Quaker Oats spun off it's Fisher-Price division and the company became n independent, publicly traded company.
In 1993, Fisher-Price and Mattel merged under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger made remarkable growth for Fisher-Price in the international markets.
In 1997, after Mattel took over Tyco Toys, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.
Today, Fisher-Price's headquarters is located in East Aurora, NY.
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