With the introduction of Christmas Tree in 1938, Spode pioneered an unprecedented popularity in holiday dinnerware. The Christmas Tree pattern has expanded over the years to include oven-to-tableware, giftware, and ornaments.

Josiah Spode's reputation was initially secured in the 18th century by the perfection of underglaze printing on earthenware from hand-engraved copper plates. These designs have now become some of the most collectible and sought after in the history of ceramics.