Guy Smiley is Sesame Street's extremely popular gamehost, based on the upcoming popularity of flashy gameshows. Over-enthousiastic and narcistic, Guy Smiley introduces his guests and the prices to win with his loud and catching voice. Many well known Sesame Street characters have been a guest in one of his shows, wich have names as "Here is your life!" and "Beat the Time". The prizes he gives away are usually Guy Smiley merchandising in stead of real prizes.

Sesame Workshop, the nonprofit educational organization behind Sesame Street, puts the proceeds it receives from sales of its products right back into Sesame Street and its other projects for children around the world.