Pull the heart string in his mouth and watch this frog zip along the floor or table. For more than a century, Gund has been creating unique teddy bears and other soft toys recognized the world over for their quality and innovation. When Adolph Gund started America's original plush company, he had a simple formula for success. Use the best materials. Find the best craftsmen. And stuff everything with a lotta love. Four generations and over a hundred years later, Mr. Gund would be pleased to know that some things never change.